![]() Our goal is to show you how to get traction no matter what businessīefore we get started, let’s define what traction is. We’ve interviewed more than forty founders, studied many moreĬompanies, and pulled out the repeatable strategies and tactics they This book is for startups of all kinds: consumer or enterprise-focused,įrom ecommerce to apps and everything in between. In other words, traction trumps everything. Fundraising, hiring, press, partnerships and ac. Technical, market, and team risks are easier toĪddress with traction. Traction is a sign that something is working. Traction is the best way to improve your chances of startup success. Ly ran growth at Exceptional Cloud Services, which was acquired by Justin founded two startups (one of which was acquired) and recent. Investor, having invested in over ten early stage ventures with two suc. ![]() Go, an alternative search engine he started in 2008 that received overĪ billion searches in 2013 and is growing rapidly. Who are we? Gabriel is currently the CEO and founder of DuckDuck. Volved in both startup successes and startup failures. © 2014 by Gabriel Weinberg and Justin Maresīuilding a successful company is hard. ![]() Traction: A Startup Guide to Getting Customers Sam Yagan, Co-founder of OkCupid and CEO of Ĭhris Fralic, Partner at First Round Capital This book draws on interviews we conducted with the following individuals: Traction shows readers how to systematically approach marketing, and covers how successful businesses have grown through each of the following channels: This struggle has startups trying random tactics - some ads, a blog post or two - in an unstructured way that leads to failure. Too often, startups spend months (or years) building a product only to struggle with traction once they launch. "Many entrepreneurs who build great products simply don't have a good distribution strategy." - Mark Andreessen, venture capitalist We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English () and Alex Pachikov (Evernote) have built and grown their startups. Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth. This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. What failed startups don't have is traction - real customer growth. Almost every failed startup has a product. Riley enjoys spending quality time with his family, hiking amazing trails all throughout Arizona, and golf.Most startups end in failure. They reside in Phoenix, Arizona with their dogs Frank and Bode. Riley was married to his wife, Casey, on Main Cabo San Lucas, Mexico. Riley has a strong background in athletics and was the former Captain and starting Tight End with Northern Arizona University's football team. He graduated Magna Cum Laude from Arizona Summit Law School on an academic scholarship and is licensed in Arizona and the State of Washington. Riley is prepared to represent and advise injured victims from inception through trial. Riley understands the value of listening to injured victims during one of the most difficult times in their lives and compelling the responsible party to compensate accordingly. Riley is fully committed to representing victims involved in motor vehicle accidents, premise liability, dog bite, and wrongful death. Previously with a mid-sized personal injury firm where he achieved firm-wide record setting results in pre-litigation and litigation for Arizona injury victims. ![]() Brian Riley, born and raised in Tucson, Arizona and works out of the newly formed Morgan and Morgan Phoenix office. ![]()
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